Just do it / Tito – that’s Us, 2011
“Tito – that’s us” is one of the slogans used during the opening of the factory “Krušik – precision cast iron” in Mionica in 1980. The slogan was made of letters cut in styrofoam and, placed on a red background, adorned the facade of the newly opened factory. This slogan directly associates me with “The Personal is Political” – the famous essay by Carol Hanisch from 1969; and, although it does not represent the original interpretation of this idea, in a broader context and new understanding, the slogan projects personal, individual onto ideology and its collective consequences. In the context of a small incident that happened during the passing of the Youth Relay through the town of Mionica, which is the main topic of this work, the idea of political as personal from today’s perspective could be depicted by another well-known slogan of our time – “Just do it”. “Just do it” – an advertising slogan for sports equipment is directly related to the video works that are there to illustrate the idea of one man that the relay is actually a race – a sports competition, and nothing more.
Ana Krstić (1978, Valjevo)