The city's visual culture has aggressively been occupied by commercial messages and the initiative for painting murals should present a counter action with the goal of defending the city's visual identity, but also educating and expending the new potential audience for contemporary art.
Some of the most important representatives of the international street-art scene have been invited to be guests at this year's Festival, among them Blu and Mariusz Waras (M-City). Also, among the invited artists is Valerio Berutti, an Italian artist of the younger generation who had an exhibition at the Italian pavilion at Venice's biennale 2009. As a counterweight to the guests from abroad, several local artists, who have helped the expansion of Serbian contemporary art, have contributed their interpretation and thinking on the theme of image in public space – Vladimir Peric and Biljana Djurdjevic.
Partner on the project: Telenor foundation.
Project was supported by: Municipality Stari Grad, Municipality Savski Venac, Municipality Vracar
Sponsor of the project: Duga company
Addresses of the murals locations: M city - Durmitorskoj 16 street, Savski Venac Municipality// Blu - Pop Lukina 6 street, Stari Grad Municipality// Valerio Beruti - facade of primary school “Petar Petrović Njegoš”, Resavska 61 street, Savski Venac Municipality// Biljana Đurđević - Mileševska 57 street (on the corner with Radivoja Koraća 10 street), Vračar Municipality// Vladimir Perić - facade of primary school “Sveti Sava” Mekenzijeva 42 street, Vračar Municipality.